Alko Group and CoMantis: A Strategic Venture Redefining iGaming
Alexandros Karaoulis
Co-Founder, The Alko Group
Alex, Alko Group is a relatively young but fast-growing organization with several distinct brands already under its umbrella. Could you share with us the vision behind Alko Group and how it has evolved so quickly into a multi-faceted company?
From the very beginning, our vision for Alko Group has been to become a catalyst for transformation, helping businesses grow, modernize, and reach their potential across sectors. Even though we are young as an organization, we bring decades of cumulative experience and a culture rooted in agility. We knew that to make a real impact, we couldn’t be confined to a single service line. That’s why we built Alko Recruitment to deliver specialized talent solutions, and WeDigi to empower clients in their digital journeys. Our growth has been a natural response to the evolving needs of our clients and the conviction that integrated, yet focused, services can drive lasting results.
Your group structure is very deliberate, with each brand serving a specific purpose. Why did you decide to create separate entities instead of consolidating everything under one name?
That is an important part of our strategy. We believe that focus drives excellence. Each brand has its own identity and dedicated expertise, allowing us to serve clients more precisely. Alko Recruitment, for example, is built around understanding the nuances of recruitment, while WeDigi is immersed in digital transformation. By segmenting our operations this way, we can cultivate specialized teams, develop tailored processes, and create offerings that are fully aligned with what our clients in each area truly need. It is about delivering depth, not just breadth.
At some point, you recognized the need to bring in a partner - CoMantis. What strategic needs led you to seek out their collaboration?
Our ambition has always been to challenge ourselves and accelerate the growth of the brands within Alko Group. We had a powerful set of ideas, but sometimes a clear concept is not enough, you also need the strategic perspective and structured approach to bring it to life. CoMantis stood out to us because of their exceptional professionalism, their almost obsessive attention to detail, and the depth of experience they have across digital ventures and iGaming. We knew they were the right partner to help us translate our vision into a precise, executable strategy.
In what ways did CoMantis help refine your vision and goals?
CoMantis has a remarkable ability to take a concept, even in a rough form, and clarify it into an actionable roadmap. They helped us break down our objectives into tangible milestones and reimagine what was possible, not just what was practical. Their strategic insight accelerated our momentum by eliminating ambiguity and sharpening our focus on high-impact priorities. It is one thing to have ambition, and it is another to have a partner who can crystallize that ambition into reality.
Your collaboration moved very fast. What was it like working together in such an intense environment?
Honestly, it was energizing. From the very start, there was a deep sense of mutual trust and shared purpose. The CoMantis team was exceptionally responsive, professional, and proactive. Even as things accelerated, they never compromised on quality. They were able to sense where we needed guidance or fresh thinking and responded immediately. That combination of speed and thoroughness is rare and it is what made our collaboration so productive.
After just three months, you made the decision to formalize your partnership as a joint venture. What convinced you that this was the right step?
Three months might sound brief, but in that time, we saw the impact of CoMantis’ experience, transparency, and dedication. Together, we accomplished what typically takes much longer, and it became clear that our collaboration was not just about delivering projects, it was about reshaping the way we approach growth itself. The joint venture is a natural evolution. It enables us to unify our resources, share risk, and commit fully to achieving something much bigger than either of us could do alone.
Alko Group has many ideas waiting to be launched. Why is CoMantis the ideal partner to help bring them to life?
Because they share our belief that thinking strategically does not mean slowing down. CoMantis combines visionary thinking with the operational discipline to execute at speed. They understand the industry in depth, and they know how to build ventures that are sustainable and scalable. When you pair that with their ability to think creatively in real time and their passion for meaningful success, it becomes clear why this partnership is so powerful.
Let’s talk specifically about recruitment within iGaming. How does this collaboration create unique value for your clients?
iGaming is a dynamic industry where talent can be the differentiator between average performance and market leadership. Our recruitment approach, powered by CoMantis’ strategic insight, is deeply tailored. We align talent to the client’s culture, strategic goals, and long-term vision. Whether it’s executive search or building specialized teams, we deliver quality recruitment that is precise, fast, and anchored in a real understanding of what drives success.
And finally, when you look ahead, what do you see as the future of this joint venture, and how will it shape the iGaming landscape?
We see a future where this partnership becomes a benchmark for what strategic collaboration can achieve. Together, we aim to help iGaming businesses grow from zero to established affiliate operations within just a few months, backed by clear KPIs and tangible results. But beyond operational excellence, our vision is to elevate the entire sector, helping clients build more efficient, innovative, and sustainable affiliate models. We want to set new standards for performance, transparency, and impact.
Thank you for the kind words, Alexandros!
The Service
The Alko Group chose Sales as a Service provided by CoMantis Ltd.